Market intelligence has a key role to play in elevating the procurement function out of the tactical and into the strategic. This is why the Hackett group identified it as one of the top analytics investments that procurement organisations plan to make by 2020. However, only a few businesses have a firm grasp on what they are looking for, how they are going to achieve it and the options available to them.
- Benefits that a smart approach to market intelligence can bring
- How to craft a market intelligence strategy that will deliver optimum results
- How leading organisations use market intelligence to gain competitive advantage
Watch the full recording to learn more.
You can also read our latest procurement white paper on the power of procurement market intelligence, as it explores the top six ways to source market intelligence and how to pick the right partner.