Small-format Stores Going Big

Big-box US retailers are increasingly moving their brick-and-mortar strategy towards ...

Analytics Owner - One or Many?

Marketing Mix Modeling: An Old Remedy for New Ills

What is Marketing Mix Modeling (MMM)? MMM is the use of statistical analysis to estimate and ...

Online Grocers: Growing Wings

Online purchase of groceries is gaining momentum globally.

Efficient Product Returns: Hitting the Nail on the Head of E-commerce

Global retail e-commerce sales grew ~22.2% Y-o-Y to ~$1.32 trillion in 2014. E-commerce sales ...